Walkers has revealed to customers why its packets of crisps look so empty.

Have you ever opened a packet of crisps and been left disappointed that half the bag is empty and wondered why that is?

Crisps lovers on social media certainly have.

It seems to be a question that has been asked for a number of years with posts on X (formerly Twitter) dating back to as early as 2013 with Walkers customers disappointed with the amount of crisps they are getting in each pack. 


Discontinued UK sweets and chocolates


One person, posting a picture of their opened crisp packet, commented: "@walkers_crisps deep ridged empty packets #ripoff."

While another, with another photo of crisps, said: "I've had some empty crisp packets in my time @walkers_crisps, but this is a new level."

Walkers explains why crisps packets look so empty

But one particular post from a customer on X seems to have caught the attention of Walkers, or was simply the straw that broke the camels back.

The post reads: "@walkers_crisps is this what you call a packet of crisps? if you only put about 12 crisps in there to begin with, maybe reduce the size of the packaging to advertise a realistic product? these are both brand new opened bags. the first photo literally left me in shock."


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Walkers Crips replying to the post said each packet is filled with the weight printed on the packet and the rest is to preserve the contents.

Walkers explained: "We fill our bags by the weight printed on the pack, cushioned with air/nitrogen, because no one likes broken crisps."

The crisp giant is responsible for a range of products including Quavers, Wotsits, Monster Munch, Squares and Bugles as well as their various ranges like Max and Sensations.