The Low and Slow Company has opened at an Isle of Wight restaurant as it begins a new chapter.
Matt McIvor’s meat-packed project is now based at Cardinals Restaurant in Brading.
The company has taken over the kitchen, installed new smokers and drawn strong interest at the 70-cover restaurant.
Initially launching in April 2025 at London House in Ventnor, Matt expanded to being stationed at Sandown Boulevard - but now, he has an indoor dining home.
He said: "I've been trying new products now I've got a kitchen. Crispy peach tea ribs and more, all smoked here with our new smokers.
"I opened bookings and we've already had 300!"
The menu includes the crispy peach tea ribs, cherry-cola burnt ends, smoked brisket and chicken.
Matt said: "It's for meat lovers - it's meat on meat on meat.
"Going to keep going and going and going, keeping making money.
"The work starts now."
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The Low and Slow Co at Cardinals is open from 5pm until close, Wednesday to Friday, and from 12pm until close on Saturdays and Sundays.
On Sundays, Matt and his team will serve ‘smokey roasts’ as an alternative to the traditional roast dinner.
On launch night, guests were served platters of new creations by a team including Ben Cooper and Harvey Cornwell.
Matt has over 15 years experience as a chef and previously worked as head chef at The Boathouse in Seaview.
Food reviewer Matthew Chatfield said: "This is an exciting new chapter for chef Matt McIvor, who's been building up his Low & Slow Co brand very effectively.
"This is a splendid full-on, unapologetic BBQ meatfest, crafted with palpable love and care.
"McIvor is already attracting customers from right across the Island, and it's no surprise.
"Now with this new venue at Cardinals, he'll be serving up his smoky Texan-inspired delights all year around."
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