Fake diet adverts are everywhere, especially on social media and websites.
These scams are designed to mislead people who are often looking for quick, affordable ways to lose weight or improve their health.
They frequently use bold claims such as "lose a stone in a week" or "miracle weight-loss solution."
Scam diet adverts often misuse before-and-after photos or, more frequently, AI-created fake videos, fake customer reviews, and the names or images of celebrities, doctors, or health organisations without permission.
READ MORE: Useful advice for those worried about scams
Some copy the branding of trusted outlets to make the advert look genuine or lead you to believe you are purchasing from a reputable trader.
In reality, these products are usually ineffective, unregulated, or potentially dangerous.
Consumers may be signed up to expensive "free trial" subscriptions with hidden recurring payments that are difficult to cancel.
Personal and payment details entered on fake websites can be stolen and used for further fraud.
There are also health risks.
Unverified diet pills, teas, or supplements may contain harmful ingredients or interact with prescribed medication.
No legitimate product can guarantee rapid or effortless weight loss, and safe weight management takes time, balanced nutrition, and professional guidance.
To protect yourself:
- Be sceptical of dramatic claims, avoid clicking on sponsored links from unknown sellers, and never rush into a purchase.
- Check information through trusted medical sources and speak to a healthcare professional before starting any diet product.
- If you encounter a suspicious advert, report it.
- Staying informed is the best defence against diet scams.
Reporting a Scam:
- For advice on scams, call Citizens Advice Consumer Helpline: 03454 04 05 06.
- To report a scam, call Report Fraud: 0300 123 2040.
For more information on scams, visit www.iwasp.org.uk.
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