A NEW product has been launched by the team at Isle of Wight Distillery, home of Mermaid Gin.

The company's first-ever ready mixed Mermaid and Tonic comes in a ready-to-drink can.

It is a blend of the signature award-winning gin, paired with Indian light tonic.

The can is printed and plastic-free, and is 100 per cent recyclable.

Orders are despatched in plastic-free packaging, while the brand remains emphatically Net Zero.

The Mermaid team will be promoting the new can at Cowes Week via boat drops to competitors, a dedicated bar on the main marina, and through sponsorship of the Northwood House gin festival.

Xavier Baker, co-founder of the Isle of Wight Distillery said: “After a brilliant response to the Mermaid brand and with people staying closer to home, enjoying staycations and local events, we decided now was the time to broaden Mermaid’s reach.

"As with any ready-to-drink can, this is perfect for those social, out-of-home, moments — not just picnics and barbecues, but it’s also the perfect sundowner for beach or boat trips.”

Mermaid Gin is named after the local nickname — Mermaid’s Kiss — of one of its core ingredients, Rock Samphire, which is harvested just above the high-tide line from the base of cliffs on the Isle of Wight.

The 250ml can is available at various retail outlets across the Island and from www.isleofwightdistillery.com