EE HAS switched on its 5G network in Cowes ahead of the upcoming sailing regatta.

More than 100,000 spectators enjoy the sailing and live entertainment at Cowes Week each year, and it is hoped the increased coverage and capacity of EE’s 5G network will enable customers to enjoy faster speeds and greater reliability at even the busiest times.

The service is permanent, meaning local residents, businesses and visitors can benefit from an enhanced mobile experience all year round.

Will Myles, managing director of Visit Isle of Wight, said: “This is fantastic news for Cowes as the town prepares to welcome thousands of visitors to watch the iconic regatta.

“Digital connectivity has become such an important part of everyday life and we welcome the 5G investment in Cowes which will provide major benefits for residents and visitors alike, not just for the regatta but also in the longer-term too.”

Marc Allera, chief executive of the consumer division, BT Group, said: “With visitors set to flock to Cowes for this year’s regatta, we’re pleased to be providing improved connectivity.

"Our 5G network will help ensure our customers stay connected during Cowes Week so they can make the most of their time there, whether that’s sharing photos with family and friends, or accessing their favourite apps and online services.”

EE’s 5G network has been named the UK’s number one in independent tests by RootMetrics, and is available in more than 160 cities and towns across the UK.

Led by Cowes Week Limited (CWL) with partners aql and 1851 Trust, the Connected Cowes project will explore the use of 5G at the regatta.

5G technology will be used to stream real-time, virtual reality video from on-board yachts racing. This footage will then be used to create engaging content and an immersive teaching experience using 5G-powered VR as a gateway to the sport.

High definition 360° cameras will be fitted to 50 boats in 2021’s regatta, each of those cameras beaming back real-time, high-definition pictures to the Cowes Live TV presentation which will be shown on big screens around the town, as well as being available on the internet worldwide.

A virtual reality lounge on the Parade in Cowes will enable spectators to don headsets and be transported out to one of the 50 boats to see exactly what’s going on across the Solent.

The new Cowes Week Spectator App will bring all this technology directly to spectators, both in the UK and around the world, enhancing the regatta's global reach.

Race organisers will look use the new technology to enhance their race management capabilities of the 700 boats circulating on 42 different racecourses every day.