THE Isle of Wight Festival will have a longer title this year, with organisers announcing a new 'headline' sponsor for the event.
Logos on the official website and Facebook page have been changed to say 'Cinch presents the Isle of Wight Festival'.
Cinch is a company which describes itself as the faff free way to buy and sell cars.
A post on the festival's website said: "We’re thrilled to welcome Cinch as our new headline partner to put music and entertainment back at the heart of life.
"Cinch will be offering faff-free experiences, entertainment and more to make this summer’s festival even more special.
"What else would you expect from the people who take the faff out of finding and buying a used car online?"
The event is scheduled to take place between September 16 and 19, with Tom Jones, Liam Gallagher and Duran Duran among the headline acts.
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