FRESHWATER is home to a fully circular fashion economy business, now sustainable clothing brand Rapanui has launched a 100 per cent renewable material.

Remill has been established through the company's online division, Teemill.

The organic material, which will be used to manufacture an assortment of clothing, is made from post-consumer waste ­— making it an example circular economy.

James Gray, business development manager at Teemill, said: "We are stoked to provide this service to a global market from an area of natural beauty like Freshwater.

"The business has been doubling in size year upon year, and is now offering people seeking careers in IT and design the opportunity to progress without leaving the Isle of Wight.

"This latest development has been in the works for a while, and it's fantastic to announce it."

The company includes a QR code on the label of all products, allowing customers to scan and return, receiving a discount on their next purchase.

Martin Drake-Knight, co-founder of Teemill, said: “Remill proves a fundamentally different way of operating is possible today. Now we’ve built the digital infrastructure to power a circular economy, our goal is to scale it by sharing access to our technology via our platform.

"With one million tonnes of overstocked clothing going straight into landfill or incineration each year, Teemill created the technology to ensure each item is manufactured only when needed."

The announcement is the latest in a long line of ethically driven developments at Rapanui.

In recent years, the company has added a solar panel to the roof of their premises, accounting for virtually all manufacturing operation, while their Indian sister company is powered by wind turbines which capture kinetic energy.

The company has recently collaborated with Cara and Poppy Delevingne on a Save the Children charity campaign, Kate Moss for Warchild, and BBC Earth's Seven Worlds, One Planet.

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