JR Zone is under new ownership.

The popular indoor play area, on the Newport industrial estate, has been taken over by two Isle of Wight mums — Sandra Knowles and Kate Holbrook.

With five young children between them, the duo said they knew only too well what appealed to youngsters — and their parents.

They have bought the business from Isle of Wight businessman Jon Carter, who only took over in October.

Read more: Isle of Wight indoor play centre JR Zone under new management

Kate is planning to bring her experience of the world class centres she visited while bringing up her girls in Dubai.

She said: "While it’s clearly essential to deliver a first class experience for the children, equally important is to deliver that first class experience to the parents. It will be my focus to make JR Zone a place parents are as keen to visit as their children.”

Sandra, who owns Isle of Wight business Hillbans Pest Control, said she was excited to bring her experience of successfully growing and running an Island company into a new and very different business sector.

“I have so many ideas of how to enhance the JR Zone experience for everyone, I can’t wait to get stuck in,” she said.

While JR Zone will continue to operate as normal in the immediate future, they said customers can look forward to a year of progressive change and improvements.

JR Zone, which opened in 2005 and is a popular venue for children's parties, provides soft play activities and has the Isle of Wight's only multi-level indoor laser arena.