IT HAS been confirmed that up to 35 employees at Liz Earle face redundancy.

The company said it would continue to operate from its Isle of Wight offices and warehouses and there were no plans for this to change.

Liz Earle, now owned by Walgreens Boots Alliance, is to face a number of changes to its business structure.

A spokesperson said: "Over recent years Liz Earle Beauty Co. has delivered solid performances, increasing customer awareness of our brand though new product launches and investment in our online offer as well as delivering exceptional customer experiences through our retail advisors in stores.

"Our ambition within Walgreens Boots Alliance is to grow Liz Earle, and we have a defined strategy and clear plan in place to do this.

"The heart of the plan is to further develop Liz Earle as a modern vibrant brand, connecting its fantastic sustainability credentials with the ever-increasing consumer demand in this area, as well as growing loyalty among existing and new customers with more personalised and innovative/digital marketing campaigns.

"However, the UK retail market remains challenging, and customer behaviours continue to change.

"Liz Earle must continue to adapt to respond to these challenges, focusing on managing business costs while leveraging expertise to invest in and grow the brand.

"Following a thorough review of the brand’s performance and organisation, a number of changes to the Liz Earle business structure will take place over the next few weeks.

"The changes will impact circa 30 to 35 employees located on the Isle of Wight and in London, whose roles will be at risk of redundancy.

"Liz Earle will continue to operate from the Isle of Wight offices and warehouses and there are no plans to change this in the future.

"This was not an easy decision to take — and the business is committed to supporting employees.

"There will be some opportunities for those at risk to move to a number of newly created roles.

"The business believes these changes are in the best interest of the brand and the most appropriate action to drive continued success."

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