A BABY and children's clothing company, founded by two sisters from the Isle of Wight, made its UK debut at London Fashion Week,

Hunter+Boo was founded by Beth and Sarah Medley, the daughters of Island deputy lieutenant Adrian Medley.

They said growing up on the Island had influenced their designs, which were showcased at fashion week show Mini Mode.

Sarah, who lives in Ryde, said: "Having recently returned to the Island after spending the last 15 years in London working in fashion, it’s exciting to be back here running a business which highlights the beauty of Island living.

"As a brand, we are becoming known for our bold, vibrant prints which draw from the richness of nature to hints of a historical flavor from Victorian art.

"We are extremely proud to have been chosen to showcase our designs at such a world-renowned event as London Fashion Week."

Their clothes are ethically made in Sri Lanka with organic cotton and eco dyes.

Beth, who now lives in Singapore, said: "For me the Island is always the place I call home.

"I love that there are some amazing strides being made towards sustainability here in terms of becoming a more green and eco-friendly Island.

"It’s great to have our UK base here as it’s completely in line with our ethos as a brand."

Hunter+Boo’s first collection was launched in October on the third birthday of Beth’s twin son and daughter, who the brand is named after.